Is it still direct mail marketing Miami work in 2020? Well, I will write a detailed discussion at the ending part of this article. First lets’ know what is direct mail marketing? How does it work and Why is it needed?
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Do you get a leaflet in the shopping mall to the gate? or you get any flyers in your home mailbox? Check your email and you will see a lot of promotional emails also.
Now the questions are what is direct mail marketing is? Basically, the leaflet you got after getting back from home or flyer from a business owner is direct mail.
Direct mail is the analog version of digital marketing and email marketing is a digital version simply. We usually send physical promotional materials in direct mail. The united states have a nice environment for these methods.
If you are a resident from the Miami area, then direct mail marketing Miami is best for doing physical marketing. If you have a small business, low firm, real estate, or digital firm, direct mail marketing Miami will help you grow big.
Is Direct mail marketing Miami still works at 2022:
There is a myth that some people say, direct mail has been dead and no more benefits it has nowadays. It’s true that everything is now digitalized as we are in 4th industrial revolution.
Digital marketing has vast popularity these days BUT still, direct mail is not dead. Don’t you have a smile if you get a discount from a near shop? Of course, you do!
Statistics said that 42% of direct promotional latter got opened in the united states. 30% has a response after opening the materials.
Doesn’t It says the activity of direct mail? As like as another year, direct mail will work in 2020.
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Why direct mail for promotions:
There are many advantages to promoting business with a direct mail marketing method. Better ROI (Return On Investment), easy to target and easy to apply is the main reason for using this method. Let me discuss a bit more about those.
>> Better ROI:
In the case of direct mailing, return on investment is always better. The invested cost will be less and returns will be always better. Physical paper, flyers or posters make more attachments with potential users.
Also due to localization, it got boosted. Sometimes user says to their neighbors for the offer which gets more returns. A physical flyer will keep promoting your business where ever it stayed. So totally the returns will be better here.
>> Essay targeting:
It’s easy to target the correct audience in direct mail as the postal area and people have gathered from the same place. If you wanted to promote local products then you can take local users’ mailbox and for international, you can tale international postbox.
You have the ways to segment in ages, color, height and so on. at the united starts, data are available always as segmented. If you want to collect still it’s easy to collect data.
>> Easy to apply:
Make an audience list with their mailbox or place they are available, make the best offer for them and create an eye-catching flyer. Send directly and it’s done. Easy ways to do so.
No hassle, no complex calculations. Direct marketing is one of the easiest ways to promote your service offline.
How to do:
If you just search on google, you will have a lot of tutorials, blogs about marketing procedures. You can get more on youtube videos. So, I will give you just a few tips to make it best than others. Keep reading.
01# Do Targeting Carefully:
Targeting is most important in direct mail marketing procedures. If you can do a good target the result will be better and if you make bad, the result will also. To do better targeting at first collect the data and make a segment by gender, ages, height, etc.
Analyze your product’s target customer and then matched it. For example, you wanted to sell a Valentine ring and you are targeting more than 40 years of people. This is the wrong targeting. Valentine’s ring will mostly buy from a young person whose age is 20-32 years. In similar ways, do your own targeting.
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02# Make the promotional kit eye-catching and clean:
Make sure your flyer, poster or materials are looking eye-catching and clear. The user takes more time on a professional look flyer than an ugly random flyer.
Sometimes, people give a huge text inside materials. Don’t do this. It will bring a bad reputation to you. Stand out your main text, add a sample work photo. Color should be soft of course.
03# Add the CTA button:
For digital marketing, we often say, add CTA-Call To Action Button for better results. How you can add CTA on analog paper! It’s simple. Add your number, facebook address, and web address. This will work like CTA in your materials.
04# Apply Digital Technique at DM:
Well, as much as your skills have in the digital area, you can apply them here at direct mailing also. Convert your digital skills into analog and apply them. You will get nice feedback.
05# Do follow-up and redirect in your online list:
A lot of users forget to follow up and sometimes few do not want to do so. But following up on your clients, a response will increase your sales for sure.
Let them understand, you care for them. Besides this, please add them to your online list also. Things have been digitalizing now and you can get easy access them through digital ways.
06# Better to do the A/B test first:
It’s always recommended to make a text campaign before the final camp. You can try to do some experiments with your user and then make the best design, offer, and targeting. This will bring you quick responses in the final campaign.
07# Do not send for selling always:
A major mistake in marketing we do is sending selling latter always. People do not love to see promotional latter always. You can send them tips and tricks, awareness, follow-up, thanking flyers to your user. It will get clients happiness sometimes.
According to the DMA-Direct Marketing Association, direct mail boasts a 4.4% response rate compared to an average email response rate of just 12% percent. That means for every 1,000 people you reach, 43 more people will open with your direct mailer than with your email.
People may say that the direct mail marketing method is dead nowadays but does not. Digital marketing is fine but Direct mail is also effective.
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If you want to get clients, get sell you can try. Also based on the cost and maintenance issue, Direct mail is the best option for you.
Now, As you know, Miami is one of the finest cities in the united states. It has more than 4 million people. so the market is big here. People are friendly and cooperative.
If you just start any small business or any agency, you can do direct mail marketing in Miami. This will bring your business to the next level. It helps you to grow more and at less cost.
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